Who we are
wholesale gurus with experience getting products into thousands of retailers.
Retail Juice was built by operators for operators.
Before Retail Juice, we spent years inside high-growth consumer brands building wholesale from the ground up. Most notably, our founder helped build the wholesale channel at Pura Vida, taking it from zero accounts to a national and international business with thousands of retailers and more than $35 million in annual wholesale revenue.
That experience wasn’t theoretical. It was earned on the trade show floor, in buyer meetings, and inside the day-to-day realities of running a wholesale operation. It meant opening real retail doors, managing large sales teams across multiple countries, negotiating real deals, and building the systems required to support growth at scale.
This wasn’t a playbook pulled from the internet. It was execution, at volume, over many years.
[ our Founder - Jared Mehr ]
WHY BRANDS WORK WITH US
Wholesale is one of the hardest channels to build well without having done it before.
It is operational, relationship-driven, and unforgiving when mistakes are made too early or without context. Pricing, retailer selection, rep structure, and timing all matter. Getting them wrong can stall a brand for years.
Most brands don’t struggle because they lack ambition. They struggle because wholesale is rarely built with enough structure, ownership, and real-world experience behind it. Too often, support comes in the form of generic advice, disconnected playbooks, or outsourced efforts that don’t fully understand how modern consumer brands actually operate.
That’s where Retail Juice comes in.
We work hands-on with founders and leadership teams to build, fix, and scale wholesale with intention and control.
Sometimes that means starting from scratch
Cleaning up what’s already in motion
Or bringing experienced leadership to a channel that’s outgrown its structure
What doesn’t change is the approach. We bring real experience, real relationships, and clear accountability so wholesale becomes a growth engine, not a liability.
This is advisory backed by years of real execution.