Who we are

We built it before we advised on it.

Wholesale is operational, relationship-driven, and unforgiving when mistakes are made too early. Most brands don’t struggle because they lack ambition. They struggle because wholesale is rarely built with enough structure, ownership, and real-world experience behind it.

Jared Mehr, Founder

The team

Jared Mehr

Founder

Jared Mehr is the Founder of Retail Juice, where he helps consumer brands build, fix, and scale wholesale programs. Before Retail Juice, Jared spent 15 years as VP of Sales at Pura Vida Bracelets, building the wholesale channel from zero accounts to $35 million a year and more than $100 million in lifetime wholesale revenue, managing a team of 21 outside reps across the US and internationally. Since founding Retail Juice, he has built and audited wholesale programs for 15+ brands across the lifestyle, accessories, and sporting goods space. He has attended 150+ trade shows and managed teams of 30+ outside reps, and he works directly with founders on the decisions that determine whether wholesale becomes a growth engine or a liability.

Allie Kineavy

Sales Manager

Allie Kineavy is a founding member of the Retail Juice team and Sales Manager, where she helps consumer brands build and scale wholesale programs. Before Retail Juice, Allie was an Account Executive at a fast-growing lifestyle brand, managing thousands of specialty accounts from independent boutiques to national retailers, and finishing as the company’s top salesperson. Her work spans account management, retailer partnerships, trade shows, and day-to-day sales execution. She works directly with founders and their teams, and she is the person your accounts will actually be talking to.

Why brands work with us

That’s where Retail Juice comes in.

We work hands-on with founders and leadership teams to build, fix, and scale wholesale with intention and control.

  • Sometimes that means starting from scratch

  • Cleaning up what’s already in motion

  • Or bringing experienced leadership to a channel that’s outgrown its structure

What doesn’t change is the approach. We bring real experience, real relationships, and clear accountability so wholesale becomes a growth engine, not a liability.

This is advisory backed by years of real execution.